This week Locker Go goes live — a new 24/7 self-service luggage storage in central Pamplona. The opening lands just before San Fermín 2026 (6–14 July) — the busiest tourist week of the year in the city — and it's not coincidence: Jose, the founder, wanted the business operational from the first day of the festival.
For us at LockMe, this launch is special. Locker Go is a case study of the full stack: it's the first time an operator starts with every booking channel live from day 1, our partner Setroc's hardware in place, his own branded domain, and the WhatsApp AI booking agent in production from minute one. A deployment like Locker Go's is exactly what we walk prospective operators through when they ask "what does opening day actually look like?".
Here's a tour of everything Locker Go has running right now.
Everything Locker Go has live from day 1
Branded booking site — lockergo.es. Own domain, own visual identity, full booking flow integrated. Customers book directly on his site — no marketplace intermediaries taking a 15-20% commission.
In-store kiosk. For walk-ins. A customer arriving at the shop without a prior booking can complete the full reservation from the kiosk in under two minutes, paying by card or contactless.
WhatsApp AI booking agent. Locker Go has LockMe's AI assistant live from day one. A customer can book a locker end-to-end (date, time, size, payment) entirely inside a WhatsApp conversation — in whatever language they message in. It's the first luggage storage in Pamplona with this capability.
Remote operations console. Jose sees the status of every locker from his phone or computer without being physically in the shop. He can monitor real-time occupancy, remotely open a locker when a customer has an incident, create discount coupons, generate accounting reports.
Local-SEO blog. The piece that isn't always obvious. Locker Go has its own blog on lockergo.es with content optimised for Pamplona search intent ("luggage storage Pamplona San Fermín", "where to leave bags after hotel checkout"). This is part of the managed SEO package we offer to clients who take it, and on this launch it's particularly strong given the San Fermín timing.
All of this in a shop that went from decision to open in a matter of weeks.
The hardware: Setroc smart lockers
Setroc is one of Europe's leading smart-locker manufacturers and our reference partner for operators who want commercial-grade hardware. Locker Go's Setroc bank was deployed with three key characteristics:
- Mechanical reliability. Precision door sensors, silent electromagnetic locks, tens of thousands of open/close cycles without appreciable wear.
- Clean design. The locker look fits the shop design Jose wanted: professional, tidy, no cables or exposed screws.
- Complete LockMe integration. The Setroc controller talks directly to the LockMe software with no translation layers or sync lag. Every locker reports its status to the remote console in real time.
Hardware quality shapes everything else. Cheap lockers break, generate incidents, and end up costing more in the medium term. Setroc is what we recommend by default.
Three sizes, calibrated to the city's traffic profile: M, L, XL
Locker Go opted for a three-size configuration, calibrated to Pamplona's tourist-traffic profile:
- M (medium) — for school backpacks, hiking daypacks, purses and toiletry bags. Perfect for the visitor coming for a day at San Fermín who wants to stay light.
- L (large) — for cabin suitcases, weekend backpacks, or two smaller bags together. Historically the most-requested size at any urban luggage storage.
- XL (extra-large) — for large suitcases, several bags together, sports equipment, musical instruments. For the traveler landing in Pamplona with all their gear and unable to check in before evening.
Worth flagging: the same customer can book multiple lockers of different sizes if they're travelling in a group. During San Fermín — with groups of 4-8 friends arriving together — this is normal, and Locker Go's system handles it as a single combined reservation.
Hourly and daily packages: maximum flexibility
Here's where Locker Go stands apart from traditional train-station luggage storage. Instead of rigid full-day tariffs, Locker Go offers stepped packages by hours and by days:
- 4 hours — for the visitor arriving right before the bull run and leaving after the afternoon corrida.
- 8 hours — standard working day; the day-tripper arriving by morning train and leaving by evening.
- 12 hours — covers a full day from the chupinazo through the last night concert.
- 1 day — from hotel checkout to the night train home.
- 2 days, 3 days, 7 days — for visitors staying multiple days or the full San Fermín week.
This granularity means the customer only pays for what they need. And from the operator's perspective, it lifts the average ticket: a customer who only needed 6 hours ends up booking the 8-hour package (better unit price), not the 4-hour one.
Jose adjusts prices from the operations console — he can raise tariffs during San Fermín and drop them again on 15 July, all in seconds, no engineering deploy required. Dynamic pricing without friction.
The location: Calle Paulino Caballero 49, Ensanche
Locker Go sits squarely in Pamplona's Ensanche — the residential-and-hotel district in the centre, minutes on foot from the city's main hotels (Hotel Ciudad de Pamplona, Silken Reino de Navarra, Hotel Blanca de Navarra, Hotel Yoldi) and within walking distance of the Old Town, Plaza del Castillo and the train and bus stations.
The location choice wasn't accidental. In any tourist city with mass events like San Fermín, logistical positioning matters more than street-level walk-by exposure. A central location outside the Old Town lets you:
- Serve the visitors staying in Ensanche hotels — who make up the majority during the festival.
- Offer a convenient pickup point for those heading straight to the station after events.
- Escape the operational chaos of the Old Town during San Fermín, which would be unbearable for maintenance, restocking, or simply getting logistics in and out.
Timing: why launch right before San Fermín
Opening a luggage-storage business in Pamplona the week before San Fermín is a textbook strategic call. In a normal week, Pamplona receives hundreds of visitors with luggage. During San Fermín, tens of thousands. A business that opens on 5 July will process more bookings in the following ten days than many urban luggage storages do in six months of normal operation.
It's also the best stress test possible for a new deployment. If the system holds up during San Fermín, it holds up under anything.
For operators: this is what a full LockMe deployment looks like
Locker Go is a fairly pure example of what LockMe can deploy in a matter of weeks. These are the essentials any new operator should have on opening day:
- Own domain and booking site — don't depend on marketplaces that take 15-20% commission.
- In-store kiosk — capture the customer who walks in without a prior booking.
- WhatsApp AI channel — reduce customer-support load and capture bookings where the customer is already messaging.
- Remote operations console — so you can run the business from anywhere.
- Quality hardware (Setroc) — hardware reliability is what separates a luggage storage that runs three years without incident from one billing repair claims from day 30.
- Local SEO from day one — the optimised blog captures organic traffic even before the shop opens.
If you have a location in mind and are considering opening a luggage-storage business or a locker service for your city, Locker Go's deployment is the reference standard. And we can stand it up in weeks, not months.
Book a demo — or see our plans.
Enjoy San Fermín — and safe travels to anyone heading to Pamplona this week. Remind them Locker Go is a minute from their hotel.