The default for new operators is one flat hourly price for any size, any time, any day. That's leaving real money on the table. It also frustrates customers — a backpacker wanting to drop a small bag for an hour pays the same as a couple parking two suitcases overnight.
Here are the six levers we see move revenue most across hundreds of stores on the platform.
1. Locker size
The simplest and biggest lever. Three sizes (S, M, L) with a 1×–2×–3× price ratio is the baseline. Add an XL for ski/board/surf and price it at 4×. Customers self-sort into the right size; you stop subsidising large bags with small-bag prices.
2. Time bands
Charge differently for "drop-off and pickup same morning" (1–4h), "main day" (4–10h) and "overnight" (10h+). Most operators undercharge for short drops because they think of them as "free" — but those are the highest-margin transactions, and customers are demonstrably willing to pay €4–6 for a 90-minute drop.
3. Day of week
Friday and Saturday should be 15–25% above Monday. Customers don't notice; revenue managers in adjacent industries (hotels, parking, transport) all do this; it's table-stakes if you're optimising.
4. Peak hours
The 30 minutes after a major flight bank, train arrival or attraction closing time can comfortably carry a 20–30% premium. The platform's dynamic pricing rules read your booking data and propose surges automatically.
5. Multi-day and bundle pricing
A two-night "city break" bundle priced at 1.6× a one-night rate captures the customer who's deciding between you and a hotel-bag-room. You also lock in inventory for a longer window.
6. Cross-sell, not upsell
Don't charge more for the bag — charge for the things the customer would otherwise have to figure out elsewhere. Tours, transfers, a local restaurant booking, even a portable charger rental. Each one is pure margin and the customer is grateful.
A sample pricing grid
For a typical Mediterranean-city store with 60 lockers:
| Size | Off-peak (Mon–Thu) | Peak (Fri–Sat) | Weekly bundle |
|---|---|---|---|
| S | €4 / 4h | €5 / 4h | €18 |
| M | €6 / 4h | €8 / 4h | €28 |
| L | €9 / 4h | €12 / 4h | €42 |
| XL | €15 / 4h | €20 / 4h | €70 |
Operators running this grid (with peak-hour surges layered on top) typically see 20–35% more revenue per locker per day than a flat-pricing peer.
How to actually implement this
In LockMe, every one of these levers is a rule on the pricing engine. Build them in 20 minutes; review the resulting revenue 30 days later.
The mistake to avoid: revisiting the rules every week. Pricing optimisation has diminishing returns past a quarterly cadence — set it, observe a season, then adjust.